Opera 10.5-The fastest Browser in the world?

Here comes the another big challenge to competitors, when someone says that their product is best in the world. Yes!! Opera this time, with release of their Opera 10.5 on February 2, 2010 came the big claim “Fastest Browser in the world”.

operachrome safarifirefoxie8

Although I have installed many of the browsers in my PC, but most of the time, I use only two Chrome 4.1 and Firefox 3.6. My personal experience with Chrome been excellent and I rarely find myself using something.When I got to see the claim, then it was obvious to see myself that what’s going on actually.


The google search led me to two posts:

  1. Google’s official post about why chrome is faster
  2. Opera’s Official post announcing it as fastest

Used Opera for a while and sure not only speed but the other features also impressed me a lot. Specially, the desktop widgets. Now, I can keep a twiiter widget opened separate from browser like many of us used to do with our smartphone. Thanks for bringing the same widget experience here. Many things are new here with the same glassy finished looks.

Collected some facts to recall, I thought to put thoughts in a short and leave rest for yourself.


What a browser does now days?

Its not a job of rendering HTML pages only now days. In simplest words, it involves execution of complex scripts (Java Scripts, VB Scripts), CSS and many other things, when you get a page opened. Not only that counts in a faster experience, but also things like Cold Start (starting for the first time), Warm start (reopening after closing it), multiple tabs and RAM usages matters a lot.

So, you can understand that calling a browser faster than others can’t be something all the way. So many parameters to look for and so many scenarios needs to be consider. What may appear best to one, might not be the case with others.


How browsers are improving themselves now days?

Introduction of webkits, HTML5, increased use of CSS and Java Scripts really have made web experience more complex than ever and thanks God that browsers are responding to the same with the same pace. In recent past, we seen all of the browsers going for complete overhauling of their rendering engines for Java Script and other things. I am not sure, but first one was Firefox, then Opera, then constantly improving Chrome and then the latest one is opera again. Opera says “With Opera Presto 2.5, Carakan and Vega, get the fastest and most advanced browsing technologies”.


How to check the claims ourselves?

I might have some other views, some other preferences and habits and so are yours. Milliseconds might not be enough to notice or for unsettling someone’s belief, so better to take the technical ways. There are a number of popular tests out there online to test out rendering capabilities.

Easy tests are:

Easy because no need of setup, just run the test and get the results in the end. Do the same for browsers one by one and know, which one performs better. Try them and note the results yourself and get back to me. Let’s see what you find out.

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Rin Vs Tide-The Ad Hussle-Why Rin doing this?

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The Rin commercial, launched on Friday, February 28, openly compares Rin and Tide Naturals, with a claim of delivering better whiteness at an affordable price.

Have you seen this ad? “Chaunk Gaye” like Tide’s punch line says …you can follow the discussions as well that what buzz this campaign obviously made. What you feel after watching the ad? Rivalry? Dirty wars like once we seen between Coke and Pepsi or Complan and Horlicks? How much of you think that this actually can be true? 


That’s the beauty of the media and system. Sometimes, knowing the reality might be harder than our common guesses. Who has time to go into details and then form an opinion? Most of you found themselves stunned when got to see this ad and thought “what the ….. “, “how could it be possible?”, “how could they?

Well!! Let us know some facts first …

Hindustan Unilever Limited, which is India’s largest fast moving consumer goods company (its a British company Europian company) airs an ad for its product ‘Rin’ showing direct disgrace to other product in the same range named ‘Tide’ from Proctor & Gamble (an American one), we were able to spot and discuss the same from the very moment it aired, but P & G takes around one week to file a claim against it. Why so? It must have been more easier and obvious.

Let us go into more details and let me tell you about another case, which didn’t got that much of limelight.

Feb 25, 2010 … just few day before the ‘famous’ ad, HUL filed a suit in Madras Court against P & G about their ad, which says “Tiide Naturals promises great cleaning while keeping your hands soft, because it has the goodness and freshness like that of lemon and sandalwood”, while P & G failed to prove the same, when challenged by HUL. Result: March 1, 2010 … Madras High court given P & G 72 hours to modify its advertisement saying this “does not contain lemon and chandan”.

Now, another point one must go through ASCI Official websites and rules mentioned there for advertising. HUL actually played safe, by putting a notification in bottom of the ad saying “Schematic representation of superior whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab” and also seems to be ready to face any lab test.


Ok !!! these are the technical grounds and HUL might be safe, but what about the morals and what if other products in market follow the same way? Isn’t this going to bring an end for innovative and creative advertising? Was is necessary to do something like this?

Ok!! What really bring HUL into this?

Before Tide, HUL had the strongest market share, but backed by P & G, Tide started with aggressive advertisement, which really kept HUL under pressure in recent. HUL responded by restructuring its brand portfolio and reduced prices. 

It improved the situation a little for HUL, but only till P & G bounced back by introducing its low-cost-detergent Tide Natural, which claimed  "whiteness with special fragrance". Note that it’s not the same Tide, that one available on higher price in separate even now, but very few noticed the same. For normal consumers, it was like the same tide in reduced prices and more was the claim "whiteness with special fragrance".

This time, HUL wasn’t able to keep its cool and responded with multi-tier attack back on its competitor.

  1. HUL challenged their claim of “whiteness with special fragrance" saying that they are talking about Chandan and Lemon, while the product clearly contain none of these and with directive on March 1, they accomplished what they asked for.
  2. HUL launched an aggressive campaign with the same TV ad during prime time, which not only bring the focus over the war, but a curiosity in audience as well that how Tide will respond, if its absurd.


So, now we could understand that what happened and why…. aggression got answered by aggression. But the comparable advertisement, which is entirely new concept for Indian market certainly going to get much critics than supporters. HUL might be prepared for what they are claiming, but what will follow next ….. have to be seen.

Would like to have your comments that what you think over it.

Right or wrong? Brave or Foolish? Innovation or End of it?


Update March 06, 2010:

The Calcutta High Court on Friday restrained Hindustan Unilever Ltd (HUL) from beaming a controversial detergent ad with immediate effect.

Justice Nadira Patherya passed an order on Friday restraining HUL from telecasting its detergent advertisement that was seemingly mocking Procter & Gamble’s detergent Tide Naturals.

Justice Patherya directed that telecast of the HUL advertisement be stopped on and from March 8. P&G senior advocate SK Kapur had contended that ad was ‘a clear case of disparagement’ and that it mocked the P&G product while showing its own. The judge agreed that no manufacturer is permitted to promote its product by labelling its competitor’s as bad.

HUL contended in the Calcutta High Court that by filing a vacating application, P&G had submitted to the jurisdiction of Chennai High Court and the suit in Calcutta High Court cannot be proceeded with.

In its affidavit, HUL had contended that it had obtained laboratory reports which proved the superior whiteness of Rin.

I am not quite happy over it. Not favouring RIN, but court should have called RIN to prove their version technically in place of just asking to stop the Ad.

 

photo of Nitish KumarNitish Kumar
 

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