Does one size fit all? Doesn’t it limit your sight, if you fail to know your real audience while selling something? What’s more worth, being specialized or doing all?
Most of the Smartphones in market seems to be classified in three categories:
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Entertainment devices: I guess most of the devices fall in the same category. General purpose what focuses on voice communication and additional features like Radio, Camera etc. I want to keep devices around 10-12k in it. Target Audience are most of the users that might not be crazy about gadgets, but still love to keep up with the changing world and also those who just wanna communication in their hands.
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Business Devices: The superior devices, whose core focus is on providing better length of talk time and making most use of the hardware for serious purposes than entertainment. Blackberry, ESeries etc fall in this category. Target Audience are business users, who wants kind of mini-computers in their hands. Their devices might not be best of the league about the entertainment, but they deliver the best about what a Communication device always meant to be. best of battery and best of business apps.
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High End Devices: Could call it the premium segment, the best of technology, the best of hardware, the best of entertainment, best of versatility and the best of price. Target audience are people, who can’t let it loose and want the technology at its best even if they need to pay a price for the same. People who wanna show off or even making most of what they can get. iPhone, Android, Nokia N8 kind of devices fall in this category.
I guess there should have been a fourth category, a category that could contain the flexible and very programmable devices like Nokia N900 and Android based devices, note that I am not keeping iPhone in this category. What about giving a name to it High tech devices.
Why I am asking for a fourth category or even if that matters for anyone?
The reason for the same is, somewhere I feel that Nokia N900 like devices are bound to loose their existence to devices like Nokia N8 that would seem to be comparable to Nokia N900 or even advanced, but we will loose the flexibility we jus seen only which it. We all techie just loved the idea Nokia N900 came up with. I mean you get a device that you could install/ re-install like some PC, could reprogram the same in whatever manner, you might be missing, flowing number of apps coz no special training required to make an app for it.
Do you want to let Nokia N90 die? Will we be able to accept MeeGo if it came to give any bit less freedom to us? Aren’t we want separate existence of devices like Nokia N900? Nokia and other compnies need to know in strong words that there is a segment, which wanted the open platforms like Android and Maemo badly and there are buyers for that.
Nitish Kumar
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