Time to resume from where I left in last post….
First of all, I was needed to dress up with the traditional Goa style shirts as was written in the instructions card which given to us at the reception. Obviously it was for all to unify all 1000 guests into one and turn it into some theme party. Later I come to know about the context behind the party which wasn’t related to slimmest Smartphone in the world at all, yet possibly most important of entire trip for some of us who been first timer with the brand.
Let’s talk of some pretext… this event wasn’t planned for bloggers and media alone, it wasn’t about the launch of World’s slimmest phone alone but it was about the celebration for the company reaching to a 500 cr mark (unable to verify the claim from authentic sources though) and also to announce the plans for the next big milestone. Gionee had been spending big time for their brand positioning since a while and this event along with unmatched energy of the product leadership team was sure enough for inspiring huge confidence in team of retailers from all across India.