FM Channels, Social Messages

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“ Busy work life, then at home number of TV Channels and computers. Radio might be left in lives of students or old age people only.”

Few years back one might have thought so, but a number of FM Channels seems to have changed the scenario completely. The first ever private FM Channel was Radio City 91.3, which was launched pretty long back on July 3rd 2001 in Bangalore and now there are a total of 278 official private FM Channels and 171 FM transmitters of AIR Stations. A more good list could be seen at wiki here. Rise of BPOs and Cabs really have given a big push for Radio industry in a way that it came out of circle of students only things.


But I am not here for discussing about all the FM Channels, there are many. I remember the time, when I was hearing many of them including Radio City, Fever 104, Radio Mirchi and last introduction to me was Meow FM 104.8, once I started going to office by bike, the link was broken between me and Radio from long. Recently, I caught with the same chain and this time the channel in attention was Red FM. More than the punch line (that really works) “Ye Aaj Ke Jamane Ka Radio Station Hai Apke Baap Ke Jamane Ka Nahi”, fresh songs, naughty RJ’s pranks and ideas, the thing, which took my interest in it was many campaigns running over it in simple yet effective manners.


Although later I learnt that these campaigns are not of their own, but from respective agencies. A little search over by various terms and I reached to few interesting ones,

Save Fuel Yani Save Money from PCRA (follow the link, interesting radio ads to listen),
Planet Ke Rakhwale from Nokia (I seen paper ads as well in Nokia Care),
Save Paper from Idea (Its really impressive one and we have seen many such from Idea only. Good Work!!!),
Save Tigers from Aircel (Don’t know its only Aircel’s innovation or some more organizations are involved, but the campaign is really spreading well),
Fundamental Rights,
Raqtdan from NACO (The most  effective promotion for Blood Donation till date),
DLF IPL – Bhai Ki Shadi (Funny and Interesting. Last two seasons didn’t seen such innovations),
Think positive from Social Awareness
(Really social organizations are pressing hard and effectively to make HIV positive people acceptable within society),
Sikandar from National AIDS Control Organization (Such bold campaigns can exist in now days youth india only)
Way to India Gate, Papa, Chalan Kat Jayega from Delhi Traffic Police
Voice Karo Choice Karo from Radio City
Wrong Rights – Aditi, Wrong Rights – Pappu from Radio Mirchi
Bachcha Bachcha from KC Mahindra Education Trust (Making a point to think)
Pappu Vote Daal Le, Chalane De from Radio Mirchi
Murgi for bringing awareness about quality news
Kamla Ka Hamla – Rakhi, Kamla Ka Hamla – Amir, Kamla Ka Hamla – RGV over public figures
Prayaas – ICC, Prayaas – BRT, Prayaas – Hindi Dubbing, Prayaas – Poem in Movies, Prayaas – News in Newspaper, Prayaas – Historical Monuments from Red FM

Funny ones like Ajay Devgan, Bipasha Basu, Priyanka Chopra, Saif Ali Khan, Amir Khan, Bappi Lahri


While, I find of these extremely funny, I found them worthy and effective attempts of brining awareness to post RDB youth. Really youth doesn’t think the way, our elders might be thinking we are, we want to do many things, we have many nice ideas to bring the changes for betterment of the country, just we need the directions and support.

It will be a shame if we don’t respond and praise these kind of campaigns with full throat. Join me, raise your voice, send me some more such innovative Radio Campaigns you liked.


Why I came to write about FM and Social awareness?

When was coming back to home, then I seen some newly creating buildings, which were created by Mayawati Sarkaar for ‘Kusthrogis’, which were living there in ‘Jhopris’. I was really excited and surprised to see such a good thing from her side and sure was with praises even if I kind of hated her politics and her kind wastage of money over useless monuments , but anyone if does a single big of good thing, should be praised to encourage do more next time. I remembered that how last time in flood those ‘Jhopris’ were flowing in water and our so called educated people were taking visits to see how conditions are there (in place of offering any piece of help).

The above reminded me of those campaigns, I heard over Fm and thought that something good happening for sure around us.

While thinking all these, I also think about FM Transmitting capabilities of Nokia N900 and other such phones with FM Transmitter. Think you can spread your messages over FM Radios, FM Tuned Cellphones and also could make your buddies sitting in nearby cubicle tuned in with songs, you might have played on your cell (quite handy if your area not getting FM reception from outside).

World is changing and we could make it changed for better.


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Wake Up SID: A bit of me, a bit of you

Has this happened with you sometimes that a guest of yours asks about yours completely in chaos living room and you say that Yaar! Just not getting time since last two three days and was going to arrange this all by tomorrow on off day and just then your room partner or neighbor smiles a bit leaving you embarrassed inside, as you know that it’s in chaos since last one month or almost always . Has it not happened with you that in each next exam you thought that last time, you decided to be more concerned for studies? Has not this happened to you that just after college, you really think that will you really be working for some office any day? I mean what you will do for that office You don’t know anything? Then go and watch Wake Up SID, it will remind you many pieces of your life. Be sensitive and it’s gonna be a cute ride for sure.

Has this happened with you sometimes that a guest of yours asks about yours completely in chaos living room and you say that Yaar! Just not getting time since last two three days and was going to arrange this all by tomorrow on off day and just then your room partner or neighbor smiles a bit leaving you embarrassed inside, as you know that it’s in chaos since last one month or almost always ;). Has it not happened with you that in each next exam you thought that last time, you decided to be more concerned for studies? Has not this happened to you that just after college, you really think that will you really be working for some office any day? I mean what you will do for that office 😀 You don’t know anything? Then go and watch Wake Up SID, it will remind you many pieces of your life. Be sensitive and it’s gonna be a cute ride for sure.

Title: Wake up SID
Release Date: 2nd October 2009
Banner: Dharma Productions.
Producer: Karan Johar
Director: Ayan Mukerji
Cast:.Ranbir Kapoor, Konkana Sen, Anupam Kher, Supriya Pathak, Rahul Khanna, Kashmira Shah, Shikha Talsania, Namit Das, Kainaz Motivala
Story Writer: Ayan Mukerji
Music Director: Shankar-Ehsaan-Loy
Lyrics: Javed Akhtar,
Cinematography: Anil Mehta
Dialogues: Niranjan Iyengar
Composer: Amit Trivedi

Waiting for the movie, then watching it with expectations relating with Saawaria and Bachna Aae Hasino, but finding it some much of a better and touching perspective than anything else. May be many people after watching the movie just come out discussing Ranbir and Konkana’s unusual on-screen chemistry or thinking about links between Dil Chahta Hai, but for me or many like me, it was something to let us know that at some places, we all are a bit or more of a SID. For me, there were many points to notice in the same movie and I really don’t know how to cover them all in a ‘little’ article (readable in sense). Let me start ….

The story is all about Siddharth aka SID; his just-after-college life like any of us clueless youth about his aims in life and his kind of platonic love story with Aisha; a small town girl with a bit defined aims of life, but still learning bits of life. Then how it crafts SID boy to man (?) or somehow moving into stream of life finally. A platonic love kind of .. not Yash Chopra brand, but a little more real in another sense. Anyway …

Although there was an association with the name of Karan Johar, but there was almost nothing like his element in this movie and so we could agree with his own claim that he left it complete in hands of the debutant director Ayan Mukerji, who shined up with his own simple but beautifully crafted story, mixing it with Music of Shankar-Ehsaan-Loy, live dialogues of Niranjan Iyengar and just in motion with tempo of movie composing of Amit Trivedi.

Sometimes, we know that we are wrong at places or at many places, even we know that what we need to do, but even then feel lazy to move a little as we know that we have change almost everything of our crazy life. No.. it’s not shown this much complex on screen, as the story moved just like the same flow, but it ignites many such thoughts in my mind. We get attitude in us and answer rudely sometimes and then trying to patch up again and again on other’s arguing about our life and things as we know that they are saying right, but the question is why are they saying? Where are they helping us in changing things to get better for us? Or even if they are doing best for us, then why are we not able to adjust with that as well? Frustration of youth after a few ups and downs with influences of people around you, finally places you in some place of this world, may be you were to be there.

At another end of story, Aisha; knows a little about her aim, her kind of boy, her kind of life, but still knowing or not knowing how she will get or how the things will get mature at the end. Get in touch with SID and didn’t get to know that when he brought all chaos of his own life and why she always been with him with all her modesty. May be he was only one around her to accompany her in this new life.

The special part of the movie, which keeps it different from era love story, was their in-compatibility. Aisha was not of Sid’s type or he never thought of his type of girl like he never thought of work or life ever and Sid was boy for Aisha, a cute boy, but not dependable man. She get an almost ideal for her in her boss Rahul Khanna, but soon come to know the practically perfect somewhere doesn’t suit her soul. There love story was different like the conversation between them says, when SID asks that why didn’t they fallen in love for each other rather than being friends only. Aisha replies just coz it didn’t happened and later explained that he is never a kind of boy, she would be happy being with for rest of life means he might be cute kid, but not a man in her world. Just this is the love story in its honesty, not a Yash Chopra or mostly known cheesy brand of love, or some kind of we all might know by popularly.

Aisha’s devotion and attachment without asking anything, with bearing every little wrong thing of SID, brings Sid towards maturity step by step, which everyone tried, but didn’t got him with them in their attempts. Even he tries to change for her, like learning making omelet for her and then disappointment when for her it was like nothing, but just normal. He slowly learns to change his chaotic daily routine and somehow Aisha made him fitted for some office job, while he was clueless that will he do something ever? He knows that he is not what Aisha wish and Aisha knows he is fine, but should have been more perfect, but even then they want company of each other with expressing it. Aisha know that she wish and SID not even know directly, but .. Ranbir was just natural for the role and so was Konkana, the chemistry went truly and most cute was the first date (?) of them. I really liked that coz …… might be been sometimes in :P.

The most special part, which few will start noticing soon was the magical realness in emotions. None of the emotion was loud, be it disappointment and helpless longing of a mother, who continuously tried to be a friend of her son or be it anger and frustration of a father, who want to get his son back in real life or be it Sid’s inner anger in failing continuously and dejection from every side or be it growing annoyance of Aisha on her all over stressed life either it be breakup of Sid’s friend. Everything was so light that you don’t even come to know that it happened and passed. The transition from a laid back thrown to winds attitude to someone who values independence is so subtle and smooth that you never realize when it happened. It is just the denial and dejection that brought about the change which Sid could not feel with his parents.

May be if Aisha would have broke out to shout above a limit or if Sid might have got some more pushed back rejection from life then it was in just other ways? The laid back boy was required only such a lightweight transformation and just this was the special about the movie. Sometimes, we picture a great concept so simply and just wait for someone to notice it, get disappointed a lot and just get satisfied only if just one get notice of the same J

Lots to say about the movie, but stopping the article in kind of middle, coz don’t want to raise expectations. Many things to say, but that will be addressed by other’s reviews. This was a piece of me. Hope some of you might like it.