“ Busy work life, then at home number of TV Channels and computers. Radio might be left in lives of students or old age people only.”
Few years back one might have thought so, but a number of FM Channels seems to have changed the scenario completely. The first ever private FM Channel was Radio City 91.3, which was launched pretty long back on July 3rd 2001 in Bangalore and now there are a total of 278 official private FM Channels and 171 FM transmitters of AIR Stations. A more good list could be seen at wiki here. Rise of BPOs and Cabs really have given a big push for Radio industry in a way that it came out of circle of students only things.
But I am not here for discussing about all the FM Channels, there are many. I remember the time, when I was hearing many of them including Radio City, Fever 104, Radio Mirchi and last introduction to me was Meow FM 104.8, once I started going to office by bike, the link was broken between me and Radio from long. Recently, I caught with the same chain and this time the channel in attention was Red FM. More than the punch line (that really works) “Ye Aaj Ke Jamane Ka Radio Station Hai Apke Baap Ke Jamane Ka Nahi”, fresh songs, naughty RJ’s pranks and ideas, the thing, which took my interest in it was many campaigns running over it in simple yet effective manners.
Although later I learnt that these campaigns are not of their own, but from respective agencies. A little search over by various terms and I reached to few interesting ones,
Save Fuel Yani Save Money from PCRA (follow the link, interesting radio ads to listen),
Planet Ke Rakhwale from Nokia (I seen paper ads as well in Nokia Care),
Save Paper from Idea (Its really impressive one and we have seen many such from Idea only. Good Work!!!),
Save Tigers from Aircel (Don’t know its only Aircel’s innovation or some more organizations are involved, but the campaign is really spreading well),
Raqtdan from NACO (The most effective promotion for Blood Donation till date),
DLF IPL – Bhai Ki Shadi (Funny and Interesting. Last two seasons didn’t seen such innovations),
Think positive from Social Awareness (Really social organizations are pressing hard and effectively to make HIV positive people acceptable within society),
Sikandar from National AIDS Control Organization (Such bold campaigns can exist in now days youth india only)
Way to India Gate, Papa, Chalan Kat Jayega from Delhi Traffic Police
Voice Karo Choice Karo from Radio City
Wrong Rights – Aditi, Wrong Rights – Pappu from Radio Mirchi
Bachcha Bachcha from KC Mahindra Education Trust (Making a point to think)
Pappu Vote Daal Le, Chalane De from Radio Mirchi
Murgi for bringing awareness about quality news
Kamla Ka Hamla – Rakhi, Kamla Ka Hamla – Amir, Kamla Ka Hamla – RGV over public figures
Prayaas – ICC, Prayaas – BRT, Prayaas – Hindi Dubbing, Prayaas – Poem in Movies, Prayaas – News in Newspaper, Prayaas – Historical Monuments from Red FM
Funny ones like Ajay Devgan, Bipasha Basu, Priyanka Chopra, Saif Ali Khan, Amir Khan, Bappi Lahri
While, I find of these extremely funny, I found them worthy and effective attempts of brining awareness to post RDB youth. Really youth doesn’t think the way, our elders might be thinking we are, we want to do many things, we have many nice ideas to bring the changes for betterment of the country, just we need the directions and support.
It will be a shame if we don’t respond and praise these kind of campaigns with full throat. Join me, raise your voice, send me some more such innovative Radio Campaigns you liked.
Why I came to write about FM and Social awareness?
When was coming back to home, then I seen some newly creating buildings, which were created by Mayawati Sarkaar for ‘Kusthrogis’, which were living there in ‘Jhopris’. I was really excited and surprised to see such a good thing from her side and sure was with praises even if I kind of hated her politics and her kind wastage of money over useless monuments , but anyone if does a single big of good thing, should be praised to encourage do more next time. I remembered that how last time in flood those ‘Jhopris’ were flowing in water and our so called educated people were taking visits to see how conditions are there (in place of offering any piece of help).
The above reminded me of those campaigns, I heard over Fm and thought that something good happening for sure around us.
While thinking all these, I also think about FM Transmitting capabilities of Nokia N900 and other such phones with FM Transmitter. Think you can spread your messages over FM Radios, FM Tuned Cellphones and also could make your buddies sitting in nearby cubicle tuned in with songs, you might have played on your cell (quite handy if your area not getting FM reception from outside).
World is changing and we could make it changed for better.