Yes! Its again been long, since when I wrote last time, but I hope to make it up again with a detailed review of the product, about which I talked out in last blog post, the slimmest phone in the world right now, Gionee Elife S5.5. Slimness is obvious introduction, but trust me, this review would make you learn really a lot about the product and slimness would be just a little part of that.

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Let’s know the brand first….

Brand Gionee: Preface

If we look at landscape of phones or more precisely smartphones, then sometimes it looks literally unbelievable that what has happened within less than a decade. We seen how less relevant conventional calls and messaging have gone in last decade, we seen how outdated non-touch phones became in a short period of time and we seen once towering personality of phones, the Nokia, going out from even top three manufacturers from once 80% market share. Same happened around prices of smartphones,  which risen up with unbelievable rise in smartphone specs and crossed even cost\ capabilities of desktops even.

In high priced game of HTC, Samsung, Apple etc, players like Micromax, Karbonn, Xolo etc also tried their bit, but even if some of their products succeeded a bit or offered a valid alternative, the difference between premium products and their products was always visible even by single look at product. But then, Gionee entered into the market.  Trust me, you need to read further and see this product in action to know why I feel a strong endorsement for this particular product. It definitely helped me in enlightening myself about the new players, the bright future ahead and I expect it would leave the same effect on you as well, that never write anything off, the landscape has changed in past and can change again.

Before starting the review, one should have a look at my earlier two posts 1 & 2 to have an idea about the company and why it galvanizes hope even in early interactions. This is a company, who entered in a market where “china” was literally synonym with duplicate, mediocre, unreliable etc (Might not be true for all in reality but the common perception) and rather than bending own ways to handle the market perception like many other competitors, decided to take it heads upon over itself to change the entire landscape.

Be it kind of products finishing/ logo etc, be it bold & unprecedented market strategies, be it kind of blogger interactions, be in unique Tier 1 retail relations, Gionee seems to be combining all the good parts of their competitors like Nokia, Apple, Samsung and Huawei into one and its definitely seem to be getting it right till now at least. 

Continue reading “Gionee Elife S5.5 – Time to move beyond biases and stereotypes” →