A visit to Goa via GioneeSlimFest – Day Two – World’s Slimmest Mobile Phone Launched

It might have been just few hours of landing on the land of beaches, the royal treatment had made us forget about the real purpose of the event that was the launch of the world’s slimmest mobile phone. Trust me from hospitality to dinner\ lunches\ breakfasts to raw energy to the aura, we had seen nothing in slim format till that moment. Everything was that fat and royal.

We had already taken breakfasts so it was time to join the hall for the launch event.


As the invited guests were in two categories, media and retailers, so we were given the badges accordingly and also given pedometers to signify the health conscious slim model. The sitting arrangements also placed the bloggers and media guys in the front seats while retailers were given a backseat.

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We played around the pedometer a little as well and @Kalpik came out as a winner who was able to reset the pedometer successfully while most of us been struggling with that part.


The atmosphere inside the hall was blue-ish due to the kind of lighting there and as usual the event begins in a little late. Credit goes to other guests in other hotels who happened to get ready in late and then transport took its own time.


We had no complaints to make, as none of us happened to have any other work than enjoying the luxury hospitalities there and then the event began with the dance performances with the dancers whose glimpses we had seen on day one itself.


Trust me watching it from the front was even more mesmerizing than it seems by the video itself which was taken by me somehow from a distance.



Once the dance performance got finished, we were shown AVs by company leaders and some of the bloggers among us. Some of impressions about the brand was really inspiring for me being a first timer for the brand. I know the usual PR drill yet the words spoken on screen felt convincing due to kind of things we been noticing around.

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Possibly this was only brand talking this much about CSR activities or retailers interest or bonding between the company employees in this way, but on the other hand, possibly it was the first event by any company inviting we bloggers along with retailers at the same platform, so it wasn’t something unexpected either. The impact however on both kind of audience was definitely positive in whatever way we look at it.

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The anchors for the day were ever ravishing Mandira Bedi and Cyrus. After all, who else would have suited the launch of the slimmest mobile in the world other than Karina or Mandira. But trust me, for me, it was more energetic and informative to hear from the product leadership team.


It actually looked convincing when the head himself wished to be called as Chief Product Officer than Chief Operating officer or something that sort of. The commitment and involvement into the entire product theme was evident at least from what was being presented to us.


Emphasis was given that how it was never about numbers when it comes to product launches from Gionee side but the breakthrough in technology and milestones challenging even biggest player in the arena. Lee, in fact made the tall claim of operating into the market with maximum of 15 different handsets and yet to reach top segment of Indian market in coming time.


Such claims really look convincing when you mix it with numbers as well though many of us weren’t sure about the agency whom Lee was quoting but again when it comes to presentation, it makes an impact.


After intelligently explaining milestones achieved by Gionee S5.5 (many a firsts in the world), it was the time to move towards hardware configuration, which many of we bloggers might have been aware in advance.

Not only Hardware configuration went through some changes to incorporate slimmer profile, but also the skin of the software underwent a revamp to suit the profile. Amigo 2.0 was a slimmer looking version of earlier skin.

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A price of Rs. 22, 999/- looks definitely insane for a product hitting first on many accounts. Would it succeed?

Then it was the time to launch the phone with a bang and obviously who could have done it better than carefully selected some of very slim models.


Once the launch concluded, it was time to run for the lunch and unlike the other gatherings, this time organizers made separate arrangements for lunch and hands on which was on first floor of the hotel. Were we hungry?? Of Course, we were.. Despite of participating in slimmest phone launch, not many of us been planning to get slimmer that way or may be some…

In next post, I would be coming up with hands on pictures and short video with my own impressions about the phone, so be tuned in. Hope this time it won’t take days to write..


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