WomWorld-Influencing the world from behind the curtain

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Update: Much happy to see many WomWorldian joining here. I know that most of you love to do things rather than saying and we find you people silent most of the times only giving voice to our words. Many like me still wish to get list here grow more to know more about you people.

Twitter accounts and pics …. wish to add more name … 🙂

May be the title seem a bit over … but that just prompted me when I thought to put some lines for today’s post. Will try to introduce a team here, whom I just started to know since last few months (in a way), but knowing more of them still fascinates …

1000heads …. WomWorld … heard of these names?

Chris illman Director of Engagement Strategy  James Whatley Joel Diamond Katie Buntingarto JoensuuMike DavisonAnssi Mäkelä

Lydia Millett Paul Coombes Relationship director  Donna Suffling Riccardo Webb Tom HallJussi-Pekka ErkkolaDaniel Goodall

ShiraFrank Grindrod Account Director@1000HeadsAdam Woodley

May be even the pictures above don’t strike something in your mind, but let me tell you, this is the team, now we know as WomWorld/ Nokia. Each image posted above, when clicked will take you personal twitter page of each of them.

Ok!! tell me, how many of you make decisions about buying products? Either it be phones, electronics, house hold or anything?

TV Ads? Print Media? Friends?

Earlier our opinions were based on what shop owners or sales persons tell you, then it shifted to TVs/ Ads. That’s what companies were doing to reach potential and existing customers. But there was always one thing that never changed, opinions of people like you, opinion of your friends, opinion of people, who might have nothing to with brand or promotion itself, opinions based on personal experiences.

Here came the independent internet reviews …

Internet reviews really have became a big influencing factor for buyers now and cnet reviews, mouthshut.com etc have made big places in buyer’s mind. This is called World of Mouth, publicity from mouth-to-mouth. After using Mouthshut.com so long for my purchase decisions, recently I entered a new world about my very trusted Nokia through WomWorld.

Honestly, now I feel ashamed of myself that I wasn’t aware of existence of WomWorld till recent until Paul mailed me about my Nokia 5800 post. With a few words of praise, he also mentioned that he could send a few Nokia devices to me for trial. Not knowing anything about WomWorld or any similar thing like that it was a surprise to me, surprise in that much big way that I didn’t even given a thought to search about WomWorld … later on after a few days, when Paul asked me to fill some details so that he could send me Nokia N900, then it sounded some real to me. But really neither me, my room partner or any of my colleague were convinced that such a costly device coming to me like common man for trial, neither did I shared the excitement with many people.

In place of waiting for Nokia N900 in real, then I started searching web about WomWorld and Paul… then the journey started. I received Nokia N900 soon and written a couple of reviews over it, later on the other device that came to my door step was Nokia N97 Mini… I even started following them on twitter and soon won first few entries price from @ovibynokia

Just a short journey, but still big impressions for the products and the way, the team is making them reach to the market.

One could feel the impression as last many post of mine centered around Nokia Products .. in no means for any kind of promotion, but from the heart. Increased hits, a different recognition and a feeling of warmth that’s what I shared and hope to share more with WomWorld.

Oh!! Sorry.. I should put a few lines about what WomWorld/ Nokia is.

WomWorld/ Nokia is a Nokia sponsored resource providing latest news, comment and feedback on all things related to Nokia from the world of social media and beyons. A wing of 1000heads.com that is the largest dedicated global Word of Mouth agency in the world, which is based in London, with staff in New York, Vancouver, Paris and the lovelier parts of the Oxfordshire countryside.

They help brands to listen to people, and people talk about brands.

How to do that? They do this by understanding conversations, and using the insight they gain to build and nurture immersive relationships between brands and people. This inspires Word of Mouth, builds advocacy and ultimately increases revenues for their clients.

They do like door to door advertising by contacting bloggers directly and offer trial devices through most simplest procedures (taking each and every cost related thing on their own part). More of it, unlike any other PR agencies in the world, I found them much shy in talking about themselves. You hardly hear anything about the biggest name in PR industry that’s because they do it and leave the part of talking to others only. Probably that’s the soul of World of Mouth is.

A short journey, but still I thought that there should be a post from WomWorld itself introducing its members in details. That’s why posting this… may be it will kick off a detailed post from WomWorld/Nokia itself.

I went through blogs of a few WomWorldians and find that some of them have a separate identity as bloggers as well. It’s really intriguing me to know more about the process of building the team and workplace.. let’s see… what we will hear from them in reply of this post.

Other online marketing professionals out there needs to took note of it, there is a lot of things to learn from these people.

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31 thoughts on “WomWorld-Influencing the world from behind the curtain

  1. Sir,
    kindly pay due attention to medical field also regarding permanent vacancies.
    Please do not waste 15 years like previous govt.send babus to other state like Gujrat to study about the proper functioning of health system.

  2. Hey Nitish,

    Thanks for your kind words about the WOMWorld/Nokia programme & great to hear that you have enjoyed getting your hands on the latest Nokia devices to test out.

    We also want to give props to some of the Nokia folks who make this programme work, a big thanks to Arto (@R2R0), JP (@Jussipekka), Anssi (@anssimakela) and Dan (@DaGood)…

    Anyway, thanks again for your kind words.

    Chris and the WOMWorld/Nokia team.

    1. Thanks Chris, for your kind words.

      Still I am waiting for some kind of who is who and what’s background behind each like how they join, what are their aspirations, how much they enjoy being part of team, how the team was created, how much involvement of Nokia etc etc etc..

      I think that would be great

      1. Hi Nitish,

        I’ll give you a bit of background. The WOMworld/nokia project has been running for 5 years or more. Originally, myself (@bobeshkeeper) and @R2R0 (Arto Joensuu) in Nokia’s digital team started it. It was originally managed out of a small office in Oxford with a handful of Nokia folks inputting from Espoo. The Nokians are mentioned above and have had a massive input in growing and developing it. We now run experiences with communities, bloggers and other digerati across 46 countries (last count). The team is spread across Paris, Vancouver, New York and London and I’m sure those that haven’t jumped in yet will also say hello. The blog is a small part of it. The Womworld/nokia team help with events, launches, device experiences, challenges and creative projects all over the world. It’s ultimately about helping people to have experiences with Nokia that are engaging, social and conversational. We’re proud to work for the Nokia team and hope the programme will continue to grow and flourish. The team puts in a lot of hard work and it’s really nice to know their work is appreciated.



  3. Hi Mike,

    You really made me proud by replying. Also shown that how big things start by just a little idea and few inspired individuals.

    I understand hurdles in the jobs you people are doing and definitely, your works need appreciations in all terms.

    Wishing a great future ahead for the community, even greater than it has currently.

  4. Hi Nitish. Just a quick note to say hi and thanks for the good post. What keeps Womworld and the team running are the great conversations that we are able to have with you guys. We don’t have (or expect to have) all the answers, but we are keen to listen and hopefully co-create new social practices through this process.

    Good stuff,


  5. Hi Nitish,

    Just popping in to say hi!

    It’s great to hear someone understanding the work we are doing with WOMworld.

    WOMworld is not intended to draw attention to itself (unlike so many other branded sites) but instead it is there to help Nokia’s fans and advocates to have a better experience, and to stimulate discussion – both positive and negative.

    Glad to have you involved in the conversation 🙂

    Dan G

  6. Loving it Daniel,

    If truly speaking then without meeting you guys and knowing about you all, never even imagined that there might be something like that. The way reach out to people yourselves is amazing and I hope that others could dare to do something like that

    Nokia sure must be proud of you guys as you are generating true attentions about the product that even thousands of ads couldn’t have.

  7. Hi Nitish

    As one of the writers of WOMWorld/Nokia I thought I’d jump in and say hi, and to thank both you and the others like you (you all know who you are ;-)), for constantly feeding back thoughts and opinion on Nokia’s devices and services.

    Keep up the good work,

  8. Hey Nitish!

    I work closely with Paul who you’ve been in touch with, just wanted to say thanks for the post! One of many great posts of yours that I’ve read 🙂


    1. Great to hear from you Shira, and so many thanks for encouraging words.

      Are you part of WomWorld Team? Mention me your Twitter, I am trying to add all WomWorld Team here 😉

  9. Hey Nitish,

    It’s fantastic to see such interest in the WOMWorld/Nokia project & the desire to understand how the project, & the team behind it, have evolved & grown throughout the years.

    A bit of history on my role, I’ve been part of the team, since the early Oxford days. I started off covering the heroic Nokia N91, helping users find the latest and most helpful content & reviews from social.

    It has been really inspiring to be part of this team & amazing project, the ultimate validation of our hard work and success being posts like this one 

    Thanks again,

    Frank (@FrankG)

    1. Yes Frank,
      Nokia N91 was indeed heroic in the sense that it was probably the first one started huge internal memory era (though I am not sure with this fact, but that’s how I remember N91)

      Thanks for joining the thread, adding your mention and joining you on twitter.

  10. Hey Nitish,

    Thanks for the awesome WW/N write up 🙂 I remember when I received my first device from the team many, many moons ago – I was *so* excited.


    It’s even more awesome to now be working with the very team that puts all those smiles on different faces.

    I work in the background here on WW/N but – as you quite rightly point out at the start of your post – I blog a fair bit for a number of sites and have done now for a few years.

    If I’m not following you on twitter yet, I’ll make sure I do shortly. You an find me, anywhere, as @whatleydude 🙂

    Hope you’re enjoying your trial,


  11. James,

    I am already following you on twitter. 😛

    Reading “Director of Engagement Strategy” sounds too good for someone who might be already praising the team before engagement (went thorough your review), sounds like a dream come true. Lucky you…

    BTW currently not having any trial from WomWorld/Nokia. Last two were Nokia N900 and Nokia N97 Mini (Links already mentioned in post).

    Currently was sent a tech book for review from packt publishing (http://goo.gl/cTmA) and was also waiting for my ovi map goodies from long 😦 Bad ashes might be ….

    Keep up the good work

  12. Hey Nitish!

    Thanks so much for the kind words yet again 🙂
    I am truly thrilled you have taken the bull by the horns and put up a post like this – you’re my hero xD


  13. Hey Nitish,

    Thanks for the post. I’ve been working with the WW/N team since the N95 & Great Pockets days 🙂 It’s always great to receive feedback (both good and bad) – it really vindicates the work we are doing.

    And ofcourse, without you guys, WOMWorld/Nokia wouldn’t be possible so thanks again!


    1. Thanks Adam for joining the thread,

      Truly speaking, good and bad. It reflects as I have seen you people picking up all kind of reviews even if they might have some negative concerns.

      Thats why WomWorld/Nokia has a unique impression

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